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KOCOWA streaming is the definitive place for Korean entertainment in the Americas, including Brazil.
KOCOWA CELEBRATES 1 YEAR IN BRAZIL
On August 12, 2020 is a very meaningful day for KOCOWA, it is a day where we celebrate the year launch in Brazil.
The service arrived in Brazil in August 2019 after an active campaign in 2018 on social media and in the form of an online petition, which received 10,000 signatures from Brazilian fans.
To celebrate the 1st year anniversary, all-time favorite, classic, and memorable episodes of “Running Man” are available in Portuguese, with stars such as Tom Cruise, Henry Cavill, Ryan Reynolds, Blackpink, Park Seo-Joon, Kang Ha-Neul, IU, Kim Soo-Hyun, Song Joong-Ki, Girls Generation, Lee Hyo-Ri and Rain. Running Man also turned 10 this year and is the most popular show on KOCOWA Brazil in 2020 — the variety show was the top 1 most watched in streaming, confirming a strong fandom.
Brazil proved to be a country in love with Korean variety shows such as “Home Alone”, “The Return of Superman” and “Law of the Jungle” are also in the top 10 most popular shows.
“The last year has been a testament to the broad appeal Korean TV has across audiences in the Americas,” said KCP CEO Kun Hee Park. “Brazilian viewers started a petition demanding the distribution of Korean Dramas with Portuguese subtitles, which we were happy to provide after seeing how passionate these fans truly were. Despite being separated by thousands of miles, Koreans and Brazilians share similar cultural traditions, making these stories extremely relatable.”
There are more than 10 thousand hours of programming and new episodes uploaded daily, in the largest library of Korean TV. In 1 year in Brazil, KOCOWA subtitled about 150 TV shows, including dramas and reality shows. Hits like “Running Man”, “Home Alone”, “Dr. Romantic 2 ”and“ Coffee Prince ”are just some of the endless entertainment options for the 250,000 registered users in the country. KOCOWA programs are all delivered within 6 hours of their original airtime in Korea and always come with multi-language subtitles. Brazilian subtitles are added in up to 24 hours for dramas and up to 72 hours for variety shows and reality shows.
KOCOWA provides its service throughout almost the Americas. Streaming reaches engaged audiences from Generation Z and Millennials. In addition to a wide adult audience that loves miniseries and soap operas, since Brazil is a country with a strong tradition of dramaturgy on TV — loving Korean soap operas was also just a matter of time. The family dramas “Beautiful Love, Wonderful Life”, “Never Twice” and “Once Again” are among the 10 most watched shows by Brazilian fans.
KOCOWA gained 25 thousand followers on Brazil social media just in one year. As interest grows, KOCOWA will continue to provide seasoned and new fans alike with the best in Korean entertainment.
About KCP and KOCOWA
The Korea Content Platform, Inc. (KCP) is a joint venture between the top three television broadcasters in Korea (KBS, MBC, and SBS). KCP launched KOCOWA, a leading subscription video on demand (SVOD) streaming service to the Americas, and with the biggest audiences in the United States, Canada, and Brazil. KOCOWA provides the most robust lineup of Korean Drama, Reality, and K-Pop content in multi-languages and on multiple devices. For more information: www.kcpglob.com & www.kocowa.com
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1 Comment
Parabéns, Kocowa, por completar um ano com sua plataforma aqui no Brasil nos brindando com o que há de melhor no entretenimento da Coréia do Sul. E que venham muitos anos mais de parceria com o público brasileiro que curte a cultura coreana.