Sometimes, the biggest transformation starts with seeing yourself differently.
Starring Red Velvet’s Wendy, Shin Seul Ki, and CHANELLE MOON, women from around the world are heading to Seoul for a fresh start in “Shine on In Seoul,” a new global makeover project centered on confidence, self-expression, and finding the style that feels most like you.
Meet the “Shine Seekers,” women from different countries and backgrounds who have spent so much time keeping up with everyday life that they have lost touch with what makes them feel confident and special. Now, they are stepping into one of the world’s biggest beauty and fashion capitals to rediscover their own spark.
A Seoul Makeover With a Personal Touch
Seoul is known for setting trends in beauty, fashion, and style, but this journey is about much more than simply following what is popular.
Through K-beauty and K-fashion, each Shine Seeker will explore looks tailored to her own personality, features, and lifestyle. From discovering new makeup techniques to experimenting with fashion choices she may never have considered before, every makeover is designed to bring out what is already there rather than turn someone into a completely different person.
The result? A transformation that feels personal, meaningful, and uniquely her own.
Wendy, Shin Seul Ki, and CHANELLE MOON Join the Journey
The Shine Seekers will not be taking on this experience alone.
Red Velvet’s Wendy, Shin Seul Ki, and CHANELLE MOON will be there to accompany them throughout their time in Seoul, sharing in the excitement, nerves, and emotional moments that come with stepping outside your comfort zone.
With each participant bringing her own story and insecurities to the experience, the transformations promise to reveal much more than a new hairstyle or wardrobe.
More Than a Makeover
What makes “Shine on In Seoul” especially exciting is that the real change goes beyond appearance.
For some participants, it may mean finally trying a style they never thought they could pull off. For others, it may be about learning to recognize the qualities they have overlooked in themselves for years.
As the Shine Seekers experience Seoul through the worlds of K-beauty and K-fashion, they may leave with something even more valuable than a new look: a renewed sense of confidence.
What will they discover when they finally see themselves in a new light?
Get ready for heartfelt stories, exciting transformations, and plenty of style inspiration as these global Shine Seekers begin their journey to find the glow that has been there all along.
“Shine on In Seoul” now streaming on KOCOWA+.
